The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. The Platform Conference is designed to give you an unfair advantage in launching or building yours.
Using a proprietary five-part framework, you will learn how to get attention for your brand, turn followers into prospects, prospects into customers, and customers into evangelists, and grow your business.
Start with wow. Prepare to launch. Build your
home base.
Expand your reach. Engage your tribe.
The secret to building a platform is in adding massive value and creating content people want to share. You'll learn what wow is and how to bake it into everything you do. The difference between winning and losing often comes down to your attitude and mindset. Most people overlook this step, but you can't succeed without it. You need a presence on the web that you own and control. This is not Facebook, Twitter, or LinkedIn. We explain why and share several options--even if you aren't a writer. Just because you build it, doesn't mean they will come. You'll learn how to use the latest social media technologies to gain visibility, attract followers, and build your mailing list. They key to building a sustainable business is retention. You'll learn how to build a community around your brand, influence people for good, and monetize your platform.